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Powered by NIM, MetroPCS Announces MetroNavigator
Full Featured Phone Delivers Advanced Capabilities, such as MetroNavigator, with Exceptional Value
DALLAS – April 1, 2009
In its ongoing effort to provide consumers with the largest selection of wireless handsets for low-cost unlimited service, MetroPCS Communications, Inc. (NYSE: PCS), the nation's leading provider of unlimited, flat-rate wireless communications service and Samsung Telecommunications America (Samsung Mobile), a leading mobile phone distributor in the U.S., today launched the Samsung Finesse™. With the Samsung Finesse, MetroPCS subscribers will be able to experience features and capabilities including unlimited talk, text and data, Internet access, web-browsing, MP3 music player and other multimedia functions, all with the convenience of a touch screen.
The Samsung Finesse’s touch screen display, virtual QWERTY keypad and tactile feedback are designed with Samsung’s unique TouchWiz™ interface. The TouchWiz interface incorporates specially designed widgets that allow users to customize and personalize their phone, with instant access to their favorite functions.
The Samsung Finesse is available with the $50 service plan and is available for purchase in all metropolitan areas where MetroPCS service is available, which include Greater Miami/Ft. Lauderdale, Tampa, Orlando, Jacksonville, Atlanta, Detroit, Dallas, Los Angeles, San Francisco Sacramento, Las Vegas, Philadelphia, New York City and Boston.
"In today’s economy, consumers desire value when selecting their handset and service plan without sacrificing full features and advanced capabilities. They also hope to do without the expensive bills incurred when using traditional wireless services,” said Roger D. Linquist, president, chief executive officer and chairman of the board of MetroPCS. “We are proud to offer our consumers a wide variety of handsets, including the Samsung Finesse, our first touch screen handset. This offering provides consumers with the advanced features of a touch screen available with the economical unlimited, flat-rate service they can always expect from MetroPCS.”
When consumers purchase the $50 rate plan they will have access to several applications. One of these will be MetroNavigator, a GPS navigation system that allows subscribers to receive voice-guided turn-by-turn directions to any desired address in the United States.
MetroPCS Introduces Samsung Finesse Touchscreen
"We’re excited to offer the first touch screen phone to MetroPCS customers,” said Bill Ogle, Chief Marketing Officer of Samsung Telecommunications America. "The customizable widgets and Internet access on the Samsung Finesse give users the ability to access their favorite features and other online applications with a single touch.”
MetroPCS’ plans for its wide variety of other phones range from $30 to $50 per month and allow subscribers to talk all they want, 24-hours-a-day, seven days a week. Unlike most carriers, MetroPCS does not require a signed contract, which means that consumers can activate service without going through a credit check or paying a deposit.
The Samsung Finesse is available at all MetroPCS authorized dealers and company-owned retail locations. Visit MetroPCS’ website at www.metropcs.com for specific locations or to purchase the Samsung Finesse and sign up for service plans. To find out more information on the Samsung Finesse, please visit www.samsungwireless.com.
About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. (NYSE: PCS) is a provider of unlimited wireless communications service for a flat-rate with no signed contract. MetroPCS owns or has access to licenses covering a population of approximately 143 million people in the largest metropolitan areas in the United States, including New York City, Los Angeles, San Francisco, Dallas, Philadelphia, Atlanta, Detroit, Boston, Miami, Tampa, and Sacramento. MetroPCS ranked "Highest In Customer Satisfaction With Wireless Prepaid Service" in the J.D. Power and Associates third annual Prepaid Customer Satisfaction Study in July of 2008. As of December 31, 2008, MetroPCS had approximately 5.4 million subscribers. For more information please visit www.metropcs.com.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solution. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of
digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
Contact
Sarika Patel
Edelman for MetroPCS
214.443.7555
Sarika.Patel@edelman.com